By: Recommended Reading: August 23rd, 2012 | Idolminded
[...] The Economist on K-Pop’s Role in Celebrity Endorsements – The Grand Narrative A whole different angle on the Kpop idol business. [...]
View ArticleBy: matt
Will you be adding to the online discussion of Psy’s Gangnam Style? Would love to hear your take.
View ArticleBy: James Turnbull
Sorry, but like I said <a href="http://thegrandnarrative.com/2012/08/24/korean-gender-reader-58/#comment-43254" rel="nofollow">in another comment</a> earlier today, frankly the...
View ArticleBy: Christopher
I seriously have to agree with the bloop69′s comment on that one. I don’t think kpop groups really intend to make money off of their digital sales. They’re really just intending to recoup costs with...
View ArticleBy: Sept 12, 2012, Issue No. 545
[...] of fun at the fact that in Korea, celebrity endorsements are the default method of advertisement.[14] There is a scene in which he walks towards the camera while wind blows snow and garbage all...
View ArticleBy: Is ‘Gangnam Style’ the Peak of K-pop’s International Success? | Asianaut
[...] of a huge brand-building exercise so that K-pop idols can make real money by appearing in countless celebrity endorsements for various [...]
View Article
